Digital Asset Yield Summit (DAYS) is the ultimate forum for capital allocators to discover the latest advancements in digital asset yield. DAYS is an invite-only event, with a cap of 300 attendees per summit.
CHALLENGE
Organic growth of social media channels.
SOLUTION/MY ROLE
Social Media & Creative Lead
OUTCOME
• Established social media channels (LinkedIn & X) as a core visibility channel, supporting the rapid growth of ticket sales (86%) through strategic content direction and a full circle of content creation.
• Generated 80K+ targeted impressions across 30K+ members reached, with 57% driven through business development initiatives, strengthening visibility among high-value industry stakeholders and decision-makers.
WHAT I DEVELOPED
Brand Identity, Tone of the Voice & Feel;
Content Strategy;
Content Creative: Social Media Templates, Videos, and Posts;
TEAM
Mirko Schmiedl - Founder & CEO
Marius du Toit - Product Designer
Developed a comprehensive content strategy to maximize organic growth by balancing promotional, educational, and informational event-related content. The visual style reflects current design trends and supports the event’s innovative positioning within the finance industry. It combines pixelated image treatments across both photo and video content to reinforce and emphasize its connection to the Web3 ecosystem.
Social Media Statistics
From the end of February 2026 to May 2026, we gained:
80K+ Impressions
30K+ Members Reached
12.4 Engagement Rate
Post Structure
Through maintaining a consistent structure, we achieve brand recognizability and improvement of trustworthiness.
Featured Social Media Posts
I created of social media graphic & copy to share across Linkedin and X to educate about the summit, share useful information, speakers & sponsors announcements, breakdown of the audience and etc.
Educational post (carousel)
Educational post (carousel)
Covers for copy-based posts
Videos-Based Social Media Posts
I created of social media graphic & copy to share across Linkedin and X to educate about the summit, share useful information, speakers & sponsors announcements, breakdown of the audience and etc.
Speakers & Sponsors Announcement Graphic
The announcements are a common type of post for an event page. By creating templates and a post structure, I kept consistency in the announcement posts and streamlined the development.
